So I started off with sketching out the name to try and get some ideas for a logo design. I also wrote down some words that a think this company stands for like sleek, fast, reliable, and quality. Just a few that came to mind. I took some different points of views on ideas. A few main things stuck. I really like the bold concept, especially for the ALL. I also tried to play with the 'A' as more of an arrow without taking it too close to the original design, since that feature is something I did like about it. Eventually I made this 'you are here' like arrow which a displayed quickly and had a hard time breaking away from it because I enjoyed it so much. However, I'm still trying to figure out what my plans are for "Personal Transportation" I feel as though I progressed much further than I expected to.
It will be easier and more productive if you put the original logo design in a drawer and close the drawer. Then let your mind wander and ponder a design relating to what the words, name, and/or phrase connotates.
ReplyDeleteAfter awhile you may come up with something that supports the brand and the nature of what the company wants to convey to its audience.